Welcome to Athleon PR, founded in 2025 by Selma Ekstrand.

With experience in the influencer industry and expertise in building strong brands through social media, we identified a gap in the elite sports industry: elite athletes often dominate in their sport but lack a long‑term personal brand strategy.

That’s where Athleon PR steps in. Co‑founded by Edwin Aspenbäck who began as a client and is now a partner and Oskar Lejonberg, whose business strategy expertise anchors our vision. We deliver custom marketing and branding tailored to elite athletes.

We believe that an athlete’s value extends far beyond performance. A well-crafted personal brand enhances visibility during their active career and unlocks meaningful opportunities afterward.

Our mission is to help athletes own their narrative, amplify their story, extend their presence and open new doors even after competition ends.

At Athleon PR we empower athletes to believe in and build their future beyond the field.